Practical, candid advice on all things account management for account managers at every level and everyone who works with them in creative agencies.

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WHO IT’S FOR

For anyone who practises, works with, hires, assesses or wants to understand great account management.

Ask Matuszczyk is rooted in account management, but it is designed for a wider group of people who depend on good judgement inside and around creative agencies.

Account managers

From first roles through to senior leadership, for people navigating clients, teams, growth, commercials and the work itself.

Clients

For people who want to understand what excellent account leadership looks like and how to build a stronger agency relationship.

Agency colleagues

Including creatives, strategists, producers, project managers and commercial partners who work alongside account management every day.

Recruiters

For people hiring account management talent or wanting a clearer read on the judgement, behaviours and standards that matter.

Students & industry observers

Including first-job seekers, journalists and anyone wanting a sharper understanding of what account management really is and why it matters.

Built from more than 25 years of account management experience in creative agencies including DDB, BBH and Publicis.